Monthly Archives: June 2008

Professor of marketing, emeritus at Haas School of Business, David Aaker speaks to the importance of branding innovation Says, Aaker, “If there’s one aspect to innovation that seems to...
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Eileen Campbell, CEO of renowned market research company, Millward Brown Group, speaks with Small Business Channel Editor for BusinessWeek magazine, Nick Leiber about building a global brand from local...
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The key to launching successful brand or marketing initiatives is being able to make the proper distinction between the two.Business Week’s Special Report validates EM’s claim that it is...
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Call it karma or a curse, but the Internet has become more than a source of information. In addition to functioning as a wealth manager, the Internet is also...
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