According to BusinessWeek contributing writer, Steve McKee, using a celebrity brand to gain equity can prove counterproductive especially when celebrity laurels, or worse, their integrity wanes. Says McKee, “If...more
About: Michael Shaheen
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In the book, “Judgment: How Winning Leaders Make Great Calls,” published by Portfolio/Penguin © 2007, Steelcase’s CEO, Jim Hackett, speaks to the need for standards, values and character in...more
Despite the well publicized hoopla over Kanye West, 50 Cent and Kenny Chesney’s face-off fall 2007, veteran, Reba McEntire’s album, which debuted at No. 1 and moved 301,000 copies...more
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