Category Archives: Branding

According to data compiled in the book, The Brand Bubble, worldwide brands are now so “overvalued by the financial markets in comparison with their worth in the minds of...
more
According to BusinessWeek contributing writer, Steve McKee, using a celebrity brand to gain equity can prove counterproductive especially when celebrity laurels, or worse, their integrity wanes. Says McKee, “If...
more
Maintaining a personal brand is as essential as maintaining a corporate brand. No one knows how many job candidates worry about how their online reputation can affect their job...
more
Economic demise and the government crack down on lavish CEO severance packages, brought to light the net worth of employees as brand ambassadors. BusinessWeek expert addresses the impending shift...
more
Author, Barry Silversteen provides great perspective on the life, death and rebirth of brands (see link below). His article brought to mind several thoughts to muse. Designer, Ralph Lauren...
more
Professor of marketing, emeritus at Haas School of Business, David Aaker speaks to the importance of branding innovation Says, Aaker, “If there’s one aspect to innovation that seems to...
more
Eileen Campbell, CEO of renowned market research company, Millward Brown Group, speaks with Small Business Channel Editor for BusinessWeek magazine, Nick Leiber about building a global brand from local...
more
The key to launching successful brand or marketing initiatives is being able to make the proper distinction between the two.Business Week’s Special Report validates EM’s claim that it is...
more
Is your brand worth talking about? According to a report by alternative media researcher, PQ Media, word-of-mouth, also referred to as buzz or viral marketing, was the “fastest-growing slice...
more