Category Archives: Industries

Can brands tap into new attitudinal segments? A new study from Cramer-Krasselt finds that consumer behaviors are shifting in ways few marketers expect. According to the study, the economic...
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Call it karma or a curse, but the Internet has become more than a source of information. In addition to functioning as a wealth manager, the Internet is also...
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Brand Agents: Recording Artists make Business Personal In a series of unprecedented events, recording artists have solidified their new role as brand agents. Besides creating new business models, artists...
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Who knows more about branding than fashionistas around the world? The packaged goods industry comes in a close second followed by various forms of entertainment and then transportation. However,...
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Ask not how much more you can get from consumers but how much more you can give consumers. The favor will be returned to your bottom line. Is Your...
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The best and worst credit cards in America pose a question of brand quality especially during a recession. Likewise, the best financial services brands are those who are not...
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