Category Archives: Marketing Communications

Purpose, purpose, purpose is the new location, location location! EM’s brand marketing manager, Isha Edwards weighs in on the use of social media as a platform for brands to...
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Research is an essential part of owning and operating a business. Perhaps equally important is defining each facet of business especially marketing. EPiC Measures simplifies the academic definition of...
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Being able to communicate effectively in business and other relationships is truly half the battle. The following summarizes EM’s position as it relates to communicating on various platforms. Out...
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Slow to adapt to the Internet model, print media brand have experienced a decline in subscribers as well as ad sales. How can they rebound? 1. Provide interactive content,...
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