Call it karma or a curse, but the Internet has become more than a source of information. In addition to functioning as a wealth manager, the Internet is also a power re-distributor. With just a click of a mouse, the playing field has been leveled for market entrants. Thanks to the communication engine, power has been transferred from the brass middle men of the past to owners of creative works as well as consumers. Filmmakers are among the Internet’s newest beneficiaries.
What are the odds of garnering distribution as an independent filmmaker? During the 2008 Sundance Film Festival, nearly 1,000 documentaries competed for 16 slots and, according to movie industry tracking site, The Numbers, of the 105 documentaries released in U.S. theaters in 2007, box-office gross sales only averaged $25,000.
Like indie recording artists, indie filmmakers needed a fast break, talent, and some business know-how in order to get their projects to mainstream. Time and money spent working to break projects at film festivals only led filmmakers to an smaller pool to vie for brief theatre stints or shorter shelf runs for the home entertainment audience. Thanks to the Internet however, filmmakers now have the same leverage to brand as well as sell their stories directly to the people who want to hear them (see link for full story).
After decades of pocket-padding and pandering at an artists’ expense, those who once fueled the success of the middle men are finally in the drivers seat. Like their recording counterparts, filmmakers now have a platform for building their brand plus creating a personal relationship with their target audience.
Reference: Indies Filmmakers Hit Their Target