Brand Agents: Recording Artists make Business Personal
In a series of unprecedented events, recording artists have solidified their new role as brand agents. Besides creating new business models, artists have also created business exchanges that are personal in the truest sense of the word (see reference links for examples).

Amidst the myriad of new industry operating procedures, recording artists are proving that the essential part of creating and growing a brand is actually more personal than business.

References:
Musicians take Social Networking into their own Hands
Radiohead Strips Away ‘Nude’ For Remix Project
Jermaine Dupri & TAG Brand Launch Hip Hop Record Label
Live Nation Clinches Jay-Z Deal

 

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