Maintaining a personal brand is as essential as maintaining a corporate brand.
No one knows how many job candidates worry about how their online reputation can affect their job prospects, but anecdotal evidence suggests that more people are realizing that what they do online — and what others say about them online — can play a role in determining whether they get hired or fired.

Post a video, and it may be online forever — no matter how stupid it makes you look. The same goes for blog posts, forum discussions, photo albums and even emails you send to friends. (You never know what will spread from the private sphere to the public realm.) The point is painfully obvious: You need to be thoughtful and deliberate when conducting your life online.

But what happens when it’s too late? Here’s how you can attempt to undo the damage.

First, determine what damaging information exists. Enter your name at Google, MSN and Yahoo and see what turns up in the first four or five pages of results. Anything troubling? Mark it for action. Then sign up for the alerts available at spots like Google Alerts; when information about you is added or updated, you’ll find out via email.

References:
How to Clean Up Your Online Reputation
Brand Yourself to Fight the Bad Economy

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