Can brands tap into new attitudinal segments?
A new study from Cramer-Krasselt finds that consumer behaviors are shifting in ways few marketers expect. According to the study, the economic downturn has given rise to a new set of consumer beliefs. From spending, to money management and savings, consumers are on a “financial diet.”
Despite current trends, brands that can tap into these new attitudinal segments are likely to thrive.
Downturn Gives Rise To New Consumer Beliefs
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