Can brands tap into new attitudinal segments?

A new study from Cramer-Krasselt finds that consumer behaviors are shifting in ways few marketers expect. According to the study, the economic downturn has given rise to a new set of consumer beliefs. From spending, to money management and savings, consumers are on a “financial diet.”

Despite current trends, brands that can tap into these new attitudinal segments are likely to thrive.

References:
Downturn Gives Rise To New Consumer Beliefs
Slumping Sales Continue To Cloud Retail Horizon

Written by

Safeguard this VJDtQ0Iim8q5bq$s3)M4WINu

Comments are closed.