Using EM’s BrandNu Business Profiler, brands are created or defined to enable you to:

• Increase profitability and the long-term value of your brand

• Create marketing plans that make financial sense, align with your brand values, and increase sales

• Create processes or pinpoint resources that define or reinforce brand experiences or improve product/service use or functionality

• Increase brand cohesiveness among channel partners: operations, human resources, customer service, and third party vendors

• Foster relationships in a way that increases employee and customer retention, brand satisfaction, and positive public affairs

Brand management services include but are not limited to the following:

• Identify and secure partners, sponsors or influencers to accurately reflect a brand

• Develop or increase brand awareness consistent with a company’s core values and goals

• Manage the execution of programs or launch of products–ensuring timely, cost effective completion

• Evaluate branding activities/events and pinpoint ways to improve customer experience

• Establish alliances where expertise, technology or intellectual property is leveraged to expand product offerings and target audiences