Marketing Strategy

At EPiC Measures, brand-driven marketing strategies are implemented using a simple, but proven technique designed to launch or grow a business.

Profitable businesses consistently brand and market in a way that builds a strong CASE, i.e., Credibility, Awareness, Sales and Engagement. The outcome is leverage in the global marketplace and the ability to fill demand while remaining true to vision, brand promises and core values.

Four signature services meet that goal:

1
B2B Fast Pitch

An hour to ask anything about an existing marketing, branding, or communications strategy and ways to meet business objectives, like lead generation or sales, through product development, market positioning, promotion and differentiation.

2
Consulting Clinic

A 90-minute deep dive that entails review of an existing marketing, or business plan or a BrandNu Business Profiler, and mapping a 1 to 3-month strategy. The promotions aspect of the plan includes free or inexpensive traditional and guerrilla marketing tactics, digital and content marketing options, DIY tactics and automated tools to support campaigns.

3
Marketing Suite

Similar to a Consulting Clinic except the Marketing Suite entails project management, via monthly retainer, for campaigns that can be completed in 90-days. The Suite is best suited for entertainment, retail, transportation, and STEM startups.

4
Project-Based Work

Implementing aspects of an approved marketing plan, e.g., content marketing tactics for blogs, email or social media campaigns, website UX audits, deploying awareness and credibility campaigns, developing strategic alliances, or hosting events. Each project must be completed within 6 to 9 months.

C
Credibility

Brand Management
Brand Strategy & Positioning
Strategic Alliances
Training & Development

A
Accountability

Campaign Management
Content Marketing
Digital Marketing
PR & Publicity

S
Sales

Business Development
CRM & Customer Loyalty
Product Marketing
Program Management

E
Engagement

Brand Activation
Customer Experience
Event Planning & Execution
Experiential Marketing