Marketing Strategy

At EPiC Measures, brand-driven marketing strategies are implemented using a simple, but proven technique designed to launch or grow a business.

Profitable businesses consistently brand and market in a way that builds a strong CA.S.E., i.e., Credibility, Awareness, Sales and Engagement. The outcome is leverage in the global marketplace and the ability to fill demand while remaining true to brand vision, promise, and core values.

Four signature services meet that goal:

1
B2B Fast Pitch

An hour to ask anything about an existing marketing, branding, or communications plan and ways to meet business objectives like lead generation or sales via product development, market positioning, promotion, and differentiation.

2
Consulting Clinic

A 90-minute review of an existing marketing or business plan or a BrandNu Business Profiler, and mapping a 1 to 3-month strategy. The promotions aspect of the plan includes free or inexpensive, traditional and new media marketing tactics, DIY options, and automated tools to support campaigns.

3
Marketing Suite

Similar to a Consulting Clinic except the Marketing Suite entails project management, via monthly retainer, for campaigns that can be completed in 90-days. The Suite is best suited for STEM startups and government, academic, entertainment, retail, and transportation entities.

4
Project-Based Work

Implementation of an approved marketing plan like content marketing tactics for blogs, email, or social media; website UX audits; launching awareness and credibility campaigns; developing strategic alliances, or hosting events. Projects must be completed in 6 months.

C
Credibility

Brand Management
Brand Strategy & Positioning
Strategic Alliances
Training & Development

A
Awareness

Campaign Management
Content Marketing
Digital Marketing
PR & Publicity

S
Sales

Business Development
CRM & Customer Loyalty
Product Marketing
Program Management

E
Engagement

Brand Activation
Customer Experience
Event Planning & Execution
Experiential Marketing