Using EM’s BrandNu Business Profiler, brands are created or defined to enable you to:
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Increase profitability and the long-term value of your brand
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Create marketing plans that make financial sense, align with your brand values, and increase sales
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Create processes or pinpoint resources that define or reinforce brand experiences or improve product/service use or functionality
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Increase brand cohesiveness among channel partners: operations, human resources, customer service, and third party vendors
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Foster relationships in a way that increases employee and customer retention, brand satisfaction, and positive public affairs
Brand management services include but are not limited to the following:
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Identify and secure partners, sponsors or influencers to accurately reflect a brand
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Develop or increase brand awareness consistent with a company’s core values and goals
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Manage the execution of programs or launch of products–ensuring timely, cost effective completion
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Evaluate branding activities/events and pinpoint ways to improve customer experience
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Establish alliances where expertise, technology or intellectual property is leveraged to expand product offerings and target audiences