Brand Management

Using EM’s BrandNu Business Profiler, brands are created or defined to enable clients to:

  • Increase profitability and the long-term value of a brand
  • Create marketing plans that make financial ‘cents’, align with brand values and attributes and supports sales enablement
  • Create processes or pinpoint resources that define or reinforce brand experiences or improve product/service use or functionality
  • Increase brand cohesiveness among channel partners: operations, human resources, customer service, and third party vendors
  • Foster relationships in a way that increase employee and customer retention, brand satisfaction, and positive public affairs

Brand management services include but are not limited to the following:

  • Identify and secure partners, sponsors or influencers to accurately reflect a brand
  • Develop or increase brand awareness consistent with a company’s core values and goals
  • Manage the execution of programs or launch of products–ensuring timely, cost effective completion
  • Evaluate branding activities/events and pinpoint ways to improve customer experience
  • Establish alliances where expertise, technology or intellectual property is leveraged to expand product offerings and target audiences