The Business Essentials Checklist is a practical tool designed for enterprise managers or leaders, marketing communications professionals, or novices, tech and other startup entrepreneurs.

You will find this tool useful if you:

• Are new to business, branding, marketing or communications and need a template, guide or list to devise a business plan or a marketing strategy
• Prefer to employ brand-specific, integrated marketing and communications tactics
• Need comprehensive or end-to-end business development services for a product, program, persona or proprietorship
• Want to know how your business measures up